Have you ever visited a website while surfing and just ran away in even less than a minute? That is because the user interface was so bad that it didn’t allow you to stay engaged with the website.
Or was it a website with bad User Experience (UX) ?
Let me explain! User Experience is a term that is the most important if you are entering a world full of competition. But wait do you know what User Experience exactly stands for? Lets see what experts define it as According to Wikipedia, “User Experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service. User experience includes the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership.”
Hope our experts defined it well. May it be any field IT, designing, Finance, IoT, Law or any other for that matter, UX does play a major role!
There is a tremendous rise in overall growth of the companies who have adopted the UX strategies and worked on easing the experience of their user. The user is always a royalty when it comes to UX. It’s always the user who is considered as the imperative one while the design revolves around them. Humans have an 8 second attention span (exactly, that is even less than a goldfish!) and hence it is important to make the user stay on your website for him to read it all along and enjoy the journey you have drafted for him. Various methods like story telling, journey mapping etc are being used by the UX designers to increase the engagement with the user and help him gain the exact information he came looking for on the site. Triggering right data to the user is easily possible when you explain your business and target points in a process like a story. This plan of action have given many businesses a competitive advantage.
It is very important for the firm to understand what exactly the user thinks when he is searching for your website. What is he there to do on your website. If the user is there on your website to search for some travel & tour purpose and if your site is more of a Zomato kind of information its of no use. The basic motto of the user’s search is lost. And hence he gets irritated and walks away within minutes. Here is where your competitor bangs on the opportunity. Then it doesn’t matter if the site is simple and black and white. If the user is getting a clear and crisp information with his need fulfilled then trust me even minimalism works the best. In this case even if the UI (User Interface) was not that great it has the potential to bang a million dollar opportunity, Just because the UX guys did their homework well.
By now I guess you guys would have understood how essential it is. But if you guys want to know what exactly do these UX people do, here’s a gist;
Understand : The first step is to understand what are the needs and requirements of the user based on which different personas are plotted. Various use cases and scenarios are taken into consideration while understanding the exact want of the user.
Research : To understand the market and the relative competitor base is really important taking into consideration the latest UX trends. What guidelines are being used and which one suit your client the best is a point of greater interest.
Sketch : Once you understand the problem statement and have an idea about the user need its the right time to sketch out the possible solutions that pop your mind using different techniques like story building, card sorting, brain storming and many other on the same line are used to draft the basic solution.
Design : Once you are clear with the basic draft Information Architecture and wire framing is carried on. The solution undergoes multiple iterations as the process goes on. Number of low and high fidelity prototypes are made using different tools like Indesign, Sketch, Invision, etc.
Implement : To set up a suitable appropriate style guide and build up the experience using UI applications and then developing it in the right manner.
Evaluate : The last but not the least step is to examine the created platform using different methods like usability testing, accessibility tests, expert evaluation and user testing. If the process is perfect then the first release is passed on but if it isn’t then the pain points are set to work on and it goes on and on until is deliverable.
So what are you waiting for ? This is the right time for you to think and give a chance for your firm to grow well using the appropriate UX and make sure that you don’t lose potential users due to a dreadful User Experience!