Do u have a website?🤨 Oh you do that’s great👌🏻. But do the public out there know that you have a website? Does the world know that you work on a billion dollar idea? When people search for the relevant matter your company is leading in, you there are lying between the xth page of some search engine where rarely any user can find you.
To get your identity globally you need to showcase your presence digitally. Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone apps, display advertising, and any other digital mediums. Digital marketing channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.
In today’s digital world, Digital Marketing serves as a golden key for a growing business as the competition has reached the next level. Let’s take an example of Amazon. People are so active on Amazon that this business has shut down many local shops providing goods belonging to a variety of categories. You get everything on Amazon and it’s very difficult to compete such a huge successful play. But if you observe there is a colossal contribution of digital marketing here.
Digital Marketing can be done using Social Media Marketing, Search Engine Optimization, Blogs, Online Reputation Management etc. This allows smaller businesses the ability to hold a top ranking position in the market. With a smaller budget and minimal resources you can effectively manage your customer base as you want them to be. You just require correct utilisation of the Digital Marketing skills and understanding of appropriate time as to when what shall be done.
There are many advantages of Digital Marketing:
- Reach out maximum amount of people within a very short period of time.
- You are able to target that specific audience location wise and field wise
- Being a versatile tool you can keep on optimising the performance
- The stats and analytics makes it more pro active and dynamic
- Stretch out directly to the crowd which helps in communicating, understanding and interacting directly
- Its cost effective
- It helps your customer base to rate your services or products on their experience
- You can get the real time data which help you improve your analytics
- There is always a room for improvement
How to and where to start?
It’s never too late to do something good. Start off by planning your goals and defining the exact target market you want to focus on. Understanding the consumer base is very important. Techniques like persona making and plotting scenarios can help you get closer to the needs and likes of your users. Add unique keywords that describe your business the best than rest. Boost your SEO and keep updating your social pages like LinkedIn, Facebook, Twitter, Instagram, etc. People will gradually start getting active on your page and thus will help rise your rank in different search engines. Remarketing is a tool that you should be using throughout your digital marketing campaign. It allows you to capture sales that you might have otherwise lost. If someone browses your products but does not make a purchase you can target them with social media ads, Google Ads or emails. Use different free platforms like Google Analytics and Google Console to understand the exact graph. Develop a blogging strategy wherein you can talk about your company, answer questions of your potential customers, etc. Blogging can cover up huge content and now a days Google ranks you high for a super unique content, so why not make use of it.
If you compare other advertising on TV, radio or direct mail, digital marketing costs considerably less and reaches a much wider audience at the same time. Using digital marketing to promote your small business will help you to have a much better chance and will help you grow more successful day by day. So why wait, just grab this tool and make the utmost use of it! Good Luck!